Saucy Fish Co. announce further expansion in the US

8 March 2016  •  Author(s): Victoria White

Icelandic’s Saucy Fish Co. has today announced further expansion in the United States.

saucy fish

Their ever popular range of fish and sauce products will now be stocked in 800 Publix Super Markets across the southeast.

This news follows a string of international export announcements from the Grimsby based CoolBrand, including expansion across America.

Starting this month, Publix shoppers can purchase two products from The Saucy Fish Co.’s precooked Ready to Eat range; Smoked & Roasted Salmon Fillets with Sticky Maple Sauce and exclusive to Publix, Roasted Sweet Chili Salmon Fillets with Tomato & Chili Chutney. 

Commenting on the expansion, Paul Macis, International and Business Development Manager at The Saucy Fish Co. UK, said: “We’re really pleased to have secured another listing in the states and Publix and their customers who have come to expect superior value are a great match for The Saucy Fish Co. With a focus on international expansion throughout the year, we expect to see sales figures double in 2016.”

In the five years since launch The Saucy Fish Co. brand has revolutionised the British chiller aisle and are now emulating this success overseas. It entered the US market in March 2014 and has dedicated US social channels and a bespoke website for US consumers: 

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